MICAstle

 I got through MICA. I’ve wanted to be there. There’s this twinge of elation and a huge sense of anticipation. What am taking up aint the regular two year flagship course but a 15 month masters programme. So till august the 24th (when the course officially starts), I would have conjured very many dreams spun out of the fluid creative threads before things start getting real. And yes, all the mica events, happenings shall henceforth be posted here. MICA’s gonna be my castle for the next 15 months. Yahoo, hopefully. Am such a paranoid. Yahoo, certainly! Yes, I like this better.

Thought I could shout to the world about the course.  *Ignore if uninterested* Ok, I neednt tell that.

The PGPCME is a full time fifteen month programme concentrating on Communication management and enterpreneurship. Delving deeper into the course, it basically looks for self-made and dynamic individuals who aspire to carve a niche in the communication management and yes, start novel communication ventures. The course canvas is painted with a million shades and it’s a different picture for each individual. Am talking about the flexibility of the course here. One has brand management, strategic planning, marketing communication, public relations, event management, corporate venture management, media and communication - all delectably dished out. One can either choose to specialise in what one’s ardently passionate about or can feast on a little bit of everything too. The latter is popularly known as the Pick & Choose Mosaic alternative. 

There are certain unique features that add grand flavors to the course. There’s something called the Continuous Internship Programme- Yes, It’s the regular internship programme. The differentiating factor being the fact that we continue working on our assigned project at MICA EDC aswell along with a tagged mentor. Two months in the site and eight months from MICA. At the end one delivers the project with strategic planning for its implementation and three year projections. This aspect definitely gives immense practical exposure. Then we got the International Immersion (Students of the last batch went to University of Essex, UK) as well as Rural Immersion and students have the freedom to opt for what would suit them.

The first batch is yet to roll out but they have received tremendous feedback from the communication industry and the maiden batch boasts of celebrities already. Shiladitya Bora is the dad of Fulmarxx- that aims to be a very brilliantly crafted film making botique and there are few other ventures like ‘Think Yuva’ churned out already. Yes, placements are a part of the deliverable package.

Charmed? Let’s get into the admission process. Aspirants can submit CAT/GMAT (not just the NRIs, the RIs too)/MAT scores and apply. The average CAT percentiles lingered in the low nineties (to my knowledge) and a tad more as regards MAT. For those who have missed these exams or wish not to submit the mentioned scores (if it aint competitive enough), the doors arent closed yet. MICAT is the exam to register for (an additional 1000 INR for this, 1000 INR for the application form apart). MICAT is MICA’s CAT, as suggestive from the name. So, dont shy away from the math. For the already shortlisted students (those that apped through the scores of CAT/MAT/GMAT), there are two phases of the selection process. The MICAT-E and the PI.

MICAT-E is a test of psychometry and the madness streak in you. Seriously. Fifty odd psychometric questions and eight-ten questions testing how you think. It’s about charming the assessor with the words and ideas. You’ve won the MICAT-E  when you think your answers are early-morn-dewdrop-fresh and non cliched. To give you samples, here are a couple of questions:‘How similar are poets and politicians?’ ‘If the moon vanished for a full fifteen days, what do think are the advantages & disadvantages?’ The answer can be child-like, intelligent, funny or even philosophical. But certainly enchanting.

The PI is very very subjective and to a large extent form based. So dont fill what you want in the form and drop into blissful oblivion. Generally, the panels are chilled out.  Be honest, confident and passionate. 

So, once you’re in to begin the journey of madness and learning in the MICARAVAN, the experience, for sure is going to be absolutely fantastic and yes, one to savor. The memories shall remain.

 

 

~ by bohemianball on July 26, 2008.